What You Need to Know About Audience Targeting
Today’s digital landscape is competitive. Brands have to contend with adorable puppy videos, cat memes and pictures of your cousin's banana bread to get their prospects’ attention. But thanks to...
Posts about programmatic advertising
How iOs 14 is Changing the Way We Advertise
Apple has made some pretty big changes to their data tracking permissions in iOs 14, causing a lot of buzz in the marketing world. Arguably the most significant change is their opt-in approach, where...
A Year in Review: Top 5 Marketing Lessons from 2020
From the seriousness of the pandemic, politics and civil rights, to the lighter moments of baking bread and binge-watching Tiger King, 2020 is a year that will go down in the history books.
Engage your Audience with Weather Targeted Advertising
Whether you like it or not, the weather directly impacts consumer behavior. All it takes is one rainy day for umbrella sales to skyrocket, or a heat wave to sell out of air conditioners. While many...