Trading Up Media Blog

Delivering the right message to the right audience is the primary goal of any marketing campaign. The key to doing this is to understand who your target audience is, and then recognize where to reach them. Characteristics like life events, interests, and purchasing habits, can help you to better understand your target audience. 

Why should you be aware of your target market? Identifying your target audience allows your business to focus its marketing efforts (and dollars) on the groups that are most likely to buy from you. With this approach, you can generate better, more qualified leads to add to your sales funnel. 

There are 4 types of primary targeting strategies that can be used to help you reach the right audience. When you match the right strategies and tactics together, your brand will see great results. 

1. Mass Targeting

Mass targeting frequently ignores segmentation and has a broad aim, which is especially noteworthy to the entire population with a single offer. Advertising for items that are perceived as essentials, which a substantial number of individuals are almost certainly already planning to purchase, is mass marketing at its most effective. Mass marketing tries to change consumer behavior by promoting a brand's image through compelling commercials, leading people to the product being advertised.

Most Americans are exposed to between 4,000 and 10,000 advertisements daily. Additionally, consumers might quickly become confused when making a purchase decision due to the abundance of marketing. By launching an almost marketing blitz, the mass marketing strategy aims to bypass the client persuasion stage.

Since there will always be a strong number of consumers and various competitors, MMS (mass marketing strategy) is particularly effective at promoting them as something that people need or what they think is necessary. The goods or services that are advertised through mass marketing have similar characteristics, such as:

Establishing a good product or service. Mass marketing is frequently linked to broad-based goods or services that cater to a wide range of consumers. Brands must create a good or service that is preferable to what their competitors provide. This will keep you in line with your chosen industry.

Pricing. The good or service must provide an extensive range of customer access to affordable selections.

When implementing mass marketing, traditional advertising techniques like Ad campaigns, print ads, signage, or tv commercials are the most popular. It endorses the notion of advertising to a large number of consumers as feasible at once.

Accessibility. The items and services that are advertised by mass marketing are frequently widely available through internet stores and local retailers, such as goods that are moving fast and are being sold fast.

2. Segmented Marketing

 Segmentation is a tactic used by some marketers that are proficient at understanding their audience to separate them into groups depending on the given characteristics. Segmented marketing tries to change consumer behavior by promoting a brand's image through compelling commercials, leading people to the product being advertised. Catching their interest and using different tactics is effective in the way items are advertised, as a substantial number of individuals are almost certainly already planning to purchase the product.

There are five types of Segmented Marketing:

•  Demographic Segmentation
•  Firmographic Segmentation
•  Geographic Segmentation
•  Behavioral Segmentation
•  Psychographic Segmentation

3. Niche Marketing

Let's start by defining a niche. A niche is a certain segment of the market that is connected by an affinity group or demographic. For instance, if you work in the jewelry industry, you can specialize in precious stones or handmade jewelry. The more comprehensive you are around your specific market demographics, values, and buying behaviors, the better you'll be able to adapt your offers, products, and marketing material to them. You can use niche marketing techniques to identify your target market and then use that information to develop your sales process, web content, and marketing plan.

You can use the following information to help you become a niche expert:

•  Create items and services that cater to the specific needs and pain points of your exact niche.
•  Display expertise and knowledge for your target market in your marketing strategy.
•  Develop connections with your niche by earning your customer’s trust.
•  Compete against key competitors and learn the differences that can be used to your advantage.
•  Develop into a reputable easy brand for the particular service or product you offer, and ultimately draw in more clients.

4. Micromarketing

Micromarketing is a type of niche market marketing targeting a specific consumer set. It is frequently used to promote a good or service to a specific target market. The marketer selects the consumer base depending on a particular attribute like age, gender, job title, region, and the like! It usually sits at the top of the pyramid of targeting techniques because it is more focused on specific segments. The benefits of micromarketing include its capacity to increase revenue through consumer growth, its highly focused nature, and its tendency to reduce expenses for a business.

In addition, each targeting technique has a variety of advantages and disadvantages. However, choosing the right one that fits your brand is what matters. Thus, take into account the following when entering any target market:

•  Determine your priorities and goals.
•  Review your statistics and make use of them in your expanded advantages.
•  Investigate present and potential alternatives

When it comes to targeting your audience, we suggest keeping in mind a few things:

•  Behavior patterns
•  Demographics
•  Geolocation/Geofencing
•  Weather Targeting 
•  IP Targeting
• And more!

Your company can establish a great connection with specific markets of consumers who are engaged in your offer via target marketing. It seeks to serve a segment of potential buyers based on their specific needs or interest. To market your business and get clients to purchase your goods and services, be sure to have a strong target strategy.