Trading Up Media Blog

While more consumers are spending time online, you can still find ways to connect with them and build relationships with them IRL (in real life). One of the best ways to marry your digital and traditional marketing strategies is through Digital Direct Mail.

What is Digital Direct Mail?
Digital Direct Mail is when you use online data to send old fashion direct mail to a contact. This marketing tactic has many benefits including:

• The ability to send hyper-targeted messages
• Keep your brand top of mind
• Drive actions and conversions
• Build relationships

How Can I Add this Into My Marketing Mix?
There are endless possibilities for incorporating Direct Digital Mail into your strategy.

• Digital and Print Marketing
  Send postcards that look like your ads to your geofence for an increased lift+response. You don't need to compete for screen space!
• Email to Direct Mail
  Schedule your email campaigns to send after triggering a postcard so that they arrive around the same time for the best possible response rate
• Onboarding
  Automatically welcome new customers with a handwritten note to your brand and business when they sign up or purchase your products online.
• Local Announcements and Specials
  Easily reach entire local communities with custom postcards. Announce new products, menus, inventory, events, and specials.
• Post-Purchase Upsell
  Automatically send mail after an online purchase, enticing the customer with another product.

Adding Direct Mail into your marketing mix is easy. Get started with your campaigns today!